Friday morning,” said Kim Trupiano, a spokeswoman for Sunvalley. on Thanksgiving night, but it got really quiet from 2 a.m. “We noticed last year that crowds got strong at 8 p.m. Keeping doors open all night does not necessarily translate into extra dollars, retailers have found.
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That’s up 6 percent from the approximately $519 they spent during the 2014 holiday shopping season, according to a survey by Deloitte, a professional services firm. “California should be stronger than the nation, and the Bay Area will be stronger than the state.”īay Area consumers are expected to spend an average of $550 each this year on holiday gifts. “We are predicting 4 percent growth in holiday sales, which would be the best year for holiday sales nationally since 2012,” said Scott Anderson, chief economist with San Francisco-based Bank of the West. One survey from San Francisco-based Wells Fargo Bank suggests that holiday shopping in the Bay Area could jump 15 percent, outpacing national projections. Those quiet hours between midnight and dawn do not appear to be affecting the Bay Area sales outlook for the season, which analysts think will be robust, thanks in large measure to the region’s job boom. But with the Internet grabbing more sales and shoppers growing weary of the crowds, patterns have been shifting. The more they could sell from that day forward, the stronger their annual receipts. “The employees weren’t happy, the stores had increased costs, and they simply weren’t gaining very much.”īlack Friday, according to some lore, took on that name because it was the day when businesses went into the black - or profitability - for the year. “A lot of retailers realized that the extra effort they put into all of those extraordinary hours of sales really didn’t pay off,” said Mark Vitner, senior economist with Wells Fargo. Bay Area malls that will give consumers - and employees - a break this year include: Valley Fair in San Jose Newpark Mall in Newark Eastridge mall in San Jose Stanford Shopping Center in Palo Alto Hillsdale Mall in San Mateo Southland Mall in Hayward Stoneridge Mall in Pleasanton Broadway Plaza in Walnut Creek and Sunvalley Shopping Center in Concord. on Friday, then reopen about five hours later for Black Friday door-buster sales. But malls in the Bay Area intend to close at midnight on Thursday or 1 a.m.
Most stores will still be open on Thanksgiving, and some will go late. “There is a bit of fatigue and disenchantment with that kind of frenzy now.” “Merchants are easing up on being open all night,” said Caran Fisher, a spokeswoman for Westfield Valley Fair mall in San Jose. Black Friday retail sales expected to be strong even without early-hours shopping – Marin Independent Journal Close MenuĪs they anticipate the start of what should be a brisk holiday shopping season, some retailers have a radical idea for how shoppers should prepare for Black Friday: sleep.Ī number of shopping centers in the Bay Area are planning to shut their doors some time between Thanksgiving dinner and Black Friday morning, breaking with their recent tradition of offering all-night shopping as a way to boost slow sales and propel the spending momentum.